Public Relations and Continuing Education
Saturday, April 5th, 2008
If you are employed, or are a student, in public relations, you are familiar with the trials and tribulations that go along with the area. You are the first department to be affected when company budgets are slashed and you rarely get the salaries you deserve.
Contrary to most company’s beliefs, public relations serve a vital function in vibrant companies. Public relations professionals are the spokespeople for their establishments and can make the difference in whether the company comes through unscathed during a crisis or whether the company suffers from permanent difficulties.
Unfortunately, most companies give the title of Public Relations to junior employees who have no idea how to communicate with with the media and can make a company look amateur without trying. True public relations professionals go through a vigorous continuing education program including earning advanced degrees and becoming accredited in public relations. (more…)